Hi, I'm Faye — a designer with 4+ years of experience across brand identity, visual design, and digital products. I've served as the sole designer at two early-stage startups, owning everything from brand systems and marketing materials to UI design and developer handoff. I bring operational thinking to my work — I worked as a freight dispatcher before designing the platform, which means my solutions are grounded in how things actually work, not just how they look.
Resume
UI/UX, product design, branding and marketing design.
A B2B freight management platform designed from zero — replacing manual phone calls and spreadsheets with a structured digital system for commercial shippers, freight drivers, and internal staff. Three distinct role-based interfaces, designed after working as a dispatcher myself.
Took over a failed vendor engagement and rebuilt the entire mobile app from scratch in 6 weeks — covering user flows, wireframes, prototypes, and final UI. App launched on the App Store on schedule.
